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Why American Don't Drink More Wine . . . Continued |
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WHY AMERICANS DON'T DRINK MORE WINE Speaker: Paul FransonPaul Franson
from Napa, who writes for Wine Country Living and other wine publications, began with the fact that until about the year 1450, Europe was much warmer than it is now, and wine grapes were grown as far north an England and Norway, and trees grew on Greenland. Then around 1450 Europe cooled sharply so that wine grapes withdrew to the warmer climes of Southern Europe and the Mediterranean through until about 1850. During that period, northern Europeans thirsting for alcohol learned to make it from grains and potatoes, first in beer then in whiskies by boiling the beer and extracting the alcohol.
During this same period, North America was populated primarily by northern Europeans who brought their beer and whiskies, and not until the great immigration of the late 19th and early 20th
centuries from southern Europe did wine grapes come with them to a significant extent. As a result, still today more than 80% of wine consumed in America is drunk by little more than ten percent of the population. So members in the business have a large undeveloped prospect base to work with, and as long as the US dollar continues to decline, imports from Australia and elsewhere will have increasing difficulty underselling domestic producers. Franson closed saying Trader Joe's is not, however, giving up on low cost imports, and looks forward to trying Carlos T. Shaw from Argentina.
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NairatoR Newsletter Staff |
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POLLY KEEGAN, Editor, (707) 963-2238
TONY ALBRIGHT, Reporter & Printer; DONN BLACK, Reporter; ALAN FOWLER, Photographer; JIM HASLIP, Reporter;
POLLY KEEGAN, Reporter; WENDELL LAIDLEY, Reporter; FATHER MAC, Reporter; DAVE MCLAREN, Reporter;
JIM MEEHAN, Reporter; JEFF WHITEHEAD, Reporter; STEVE YOST, Reporter; CAROLINE FOX, Web PublisherFor the names of District Leadership, SHRC Officers, Make Up Clubs, etc.,
please visit the St. Helena Rotary Club's web site at www.sthelenarotary.org. |
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